The old Phoenix Chinese in the heart of the village, which had been run as the Urban Shed, was to be turned into a Smokehouse selling smoked BBQ food.
Research suggested that people still remembered the Urban Shed as a shop on King Street that sold luxury sandwiches and coffee, and the Phoenix as Histon’s staple Chinese. Combining the two names was causing confusion, particularly online, and with project smokehouse underway, a name change seemed sensible.
Histon Smokehouse. The new name was chosen with the internet in mind. It’s a simple match of location + function as well as being available as a .com and., with the relevant names remaining on social media platforms.

I collaborated with a local illustrator and designer, to create the new branding. Their work on the project enhanced every aspect of it and highlights the benefits of collaboration. Alex's experience, hard work and input helped implement and polish the style we developed, whilst Barry's early sketches provided ideas that can be seen throughout the project.
The result is a fun and unique style which gently eases away from both the Urban Shed and The Phoenix, whilst boldly announcing Histon Smokehouse as a new and unique experience in the village.
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