Seeking a brand refresh, I worked with Caffiend of Cambridge to refine their identity, moving away from the original hand-drawn logo to a more cohesive and versatile design system. The new bold color palette and playful, dynamic typography, combined with characterful illustrations, create a distinctive and instantly recognizable look. With pitch locations constantly shifting, it was crucial that the coffee trike stood out anywhere in the city. Additionally, the brand needed to be strong and adaptable enough to suit potential physical locations the owner was considering.
