Link, a computer architecture and semiconductor design research centre at a leading university, required a comprehensive brand identity, I developed a complete visual system from concept to execution. The challenge was creating a sophisticated identity that would resonate with both academic researchers and industry partners while clearly communicating the centre's focus on cutting-edge technology.
The resulting brand centers around a distinctive chip-inspired logo mark that immediately signals semiconductor expertise. Space Grotesk typography provides a modern, technical aesthetic, while the rich green color palette establishes authority and differentiates from typical tech blues. The flexible system works across digital platforms, conference materials, and exhibition displays - from social media icons to large-scale presentations - ensuring consistent impact whether recruiting PhD students or showcasing research breakthroughs to industry stakeholders.
