I’m a designer based in Histon, Cambridge, with over 10 years of experience in print, digital, motion, and UX/UI design. I have one guiding principle: simplicity rules. In the modern world of information overload, good design directs people to what truly matters. Whether it’s navigating software or capturing attention with a poster, my goal is always to create clarity and purpose, letting design speak to the needs of the user.
I believe that great design starts with the basics—understanding who the audience is, identifying the problem, and crafting the right message. I dig into research to uncover design and marketing opportunities that can elevate a brand. Whether it’s boosting recognition, improving usability, or helping reach new customers, I’m here to create solutions that communicate with purpose and clarity.
I work across a range of disciplines, including:
Branding & Identity – Logo design, brand guidelines, and visual identity
Print Design – Brochures, posters, packaging, conference stands and editorial layouts/reports etc
Digital & UI Design – Website visuals, UI components, app interfaces
Motion Design – Animated graphics, explainer videos, and UI animations
Marketing & Advertising – Social media assets, display ads, and campaign visuals