Background
Cambridge University Press approached me to create a series of animated videos for the re-launch of their English Language Teaching website. The site’s new features enabled teachers to build personalised profiles and customize content tailored to their needs. Drawing on site content, I developed website-inspired story cards based that highlighted the platform’s expansive resources and customisation options. These animations were adapted for various social media formats, showcasing the site’s capabilities in a fun, engaging way.
6 videos were produced in different lenghts and formats to suit a range of social media platforms. Below is part of the 9:16 scale storyboard used for an Instagram Stories post. The content cards worked well with this format utlising the extra space above and below the centre point. Highlighting the features of the website was slightly more challenging with only written guidelines as to the final UX (User Experience) of the mobile website - due to the tight release deadline, it was still being built as the videos were created.
We utilised a database of articles to create content cards for the videos. The shuffling cards are visually appealing and show the breadth of content available to users. Simple and fun animations were added to show the cards being ‘liked’, to sell the idea of customisation.
Stock video footage was used sparingly to reinforce the idea that the website is used by real people - teachers in this case.
“You’ve done such a fantastic job of these, it’s really appreciated - especially when the site wasn’t even completed. You’ve made it look fun and engaging!"
Sarah - Cambridge University Press
Sarah - Cambridge University Press
